Underwriting KURE, a win-win
Donations to KURE are an economical way to expose your business and support the community you serve, as all KURE grants are tax-deductible. Since KURE is a non-profit organization, we do not ‘sell’ airtime. Any airtime given to businesses is contracted by grant, a tax-deductible donation (underwriting).
Grant packages are developed individually to accommodate your business as effectively as possible. Grant mentions are allocated in thirty to sixty second segments, and are priced at $3 per grant mention. The amount of the grant package is based on the amount of the donation, which has ranged from $50 to $400 in the past.
A grant is an acknowledgement of a monetary donation or donation in kind. The intent of these messages is to identify, not promote, the donor. Being a noncommercial radio station whose funding primarily comes from Iowa State University, KURE is considered a student club and not allowed to advertise in accordance with University and FCC regulations.
A grant can include:
- The Business name and location
- Neutral Slogans
- Brand Names
Grants may not include:
- Comparisons between businesses and products.
- Calls to action
- Superlatives such as ‘best’, ‘largest’, or ‘most.’
Below is an example of a grant mention:
“A portion of KURE’s programming is being brought to you by a grant from Cy’s Café, located at 123 Iowa Street. Cy’s Café offers a variety of specialty burgers, salads, and soft drinks. That’s Cy’s Café, located at 123 Iowa Street, phone number 555-1234.”
With your sponsorship, KURE can help you succeed in reaching your target audience. The customers you wish to attract are our listening audience, and with a variety of shows you will inevitably receive exposure to your customers, and enhance your business by utilizing KURE’s services. For more information, please contact the Underwriting Director.