To apply for underwriting services for the fall of 2020 in coordination with our reduced price package, please click here.
Donations to KURE are an economical way to expose your business and support the community you serve, as all KURE grants are tax-deductible. Since KURE is a non-profit organization, we do not ‘sell’ airtime. Any airtime given to businesses is contracted by grant, a tax-deductible donation (underwriting).
Grant packages are developed individually to accommodate your business as effectively as possible. Grant reads are allocated in fifteen to thirty-second segments and are typically priced at $3 per grant mention. The amount of the grant package is based on the amount of the donation, which has ranged from $50 to $400 in the past.
A grant is an acknowledgment of a monetary donation or donation in kind. The intent of these messages is to identify, not promote, the donor. Being a noncommercial radio station whose funding primarily comes from Iowa State University, KURE is considered a student club and not allowed to advertise in accordance with University and FCC regulations.
A grant can include:
- The Business name and location
- Neutral Slogans
- Brand Names
Grants may not include:
- Comparisons between businesses and products.
- Calls to action
- Superlatives such as ‘best’, ‘largest’, or ‘most.’
Below is an example of a grant mention:
“A portion of KURE’s programming is being brought to you by a grant from Cy’s Café, located at 123 Iowa Street. Cy’s Café offers a variety of specialty burgers, salads, and soft drinks. That’s Cy’s Café, located at 123 Iowa Street, phone number 555-1234.”
With your sponsorship, KURE can help you succeed in reaching your target audience. The customers you wish to attract are our listening audience, and with a variety of shows you will inevitably receive exposure to your customers, and enhance your business by utilizing KURE’s services. For more information, please contact the Underwriting Director.